The mission of LIFT23 has always been to give back. Inspired by several homeless people he befriended while living in New York City, our founder learned that there were 23,000 children living in New York City's shelter system alone. His goal was to do his part to lift them up. He and his company are on a mission to create a business which not only makes a superior product but helps spread the positive message of kindness. "It's good to give!"